Watches: Hublot for Womanity Foundation 2014
By Thierry Ané on February 8, 2014
Established in 2005 and formerly known as the Smiling Children Foundation, the Womanity Foundation undertakes to “empower girls and women to shape their future and accelerate progress within their communities”. Tens of thousands of girls and women benefit from the programs they presently run in Afghanistan, Brazil, India, Israel, Morocco and the Palestinian Territories.
Hublot is always prompt to support a good cause and has been helping Womanity since 2007. In 2008 the brand introduced the Big Bang Smiling Children, a 38 mm watch limited to 999 pieces, to raise money for this deserving foundation. Crafted in steel with a diamond-set bezel, a white dial and a white rubber strap, the watch was not immensely customized but certainly helped bring money and media coverage to this organisation.
This year Hublot continues its support for the Womanity cause but this time with two really interesting timepieces that should appeal to Hublot’s fans.
The first piece is the Classic Fusion 38mm Womanity Amethysts. It clearly highlights the colour of the foundation: purple. Indeed, the bezel of this titanium watch has been set with 36 brilliant-cut amethysts. In addition, its white dial features amethyst hour markers and the white alligator strap presents purple stitches. Even the seconds hand puts on the foundation’s colour. Powered by the self-winding HUB 1110 calibre this beautiful timepiece indicates the time of the day with three central hands and the date by a window at 3 o’clock. Its sapphire case back proudly bears a transfer of the Womanity Foundation logo.
The second model is probably less expected since it is the first men’s watch created by Hublot in support of this foundation. The Classic Fusion Chronograph Aero Womanity makes perfect sense though and is surely a stunning timepiece. Also part of the Classic Fusion line, this 45 mm black ceramic model houses the HUB 1155 automatic chronograph calibre that can be observed both from the exhibition case back and the sapphire dial. The minute track and seconds hand are purple as a nod to the foundation and this colour can also be found on the stitches of the black alligator strap. Like the ladies model, the sapphire back received a Womanity Foundation logo transfer. In my opinion, this timepiece clearly bears the colour reference to the Womanity Foundation but does it subtly so as to remain suitable for a man.
Both models are limited to 100 pieces each. It is a good way to indulge oneself while helping a good cause. It could also be a great Valentine gift with his and her versions (or for any other occasion really). Let’s hope that they will sell out quickly and that Hublot will continue to support the important projects of the Womanity Foundation with exciting limited editions.