Flash News: Panerai Boutique Editions for Aspen

By Thierry Ané on February 17, 2014

Located in a remote area of the Rocky Mountains' Sawatch Range and Elk Mountains, Aspen enjoys a worldwide fame as the most upscale ski resort city in the United States. Very much like Gstaad in Switzerland or Courchevel in France, the reputation of this small city of Colorado is not entirely due to its snow-covered pistes. Aspen is also proud of being an extremely high-end shopping destination for its refined clientele.

With its unbridled boutique opening policy, no wonder Panerai chooses this ski resort to open its tenth boutique in North America. The 1,255-square-foot-store located at the corner of East Hyman Avenue and South Mill Street is also the manufacture’s largest US flagship to date.

The expansive sales area, the library and the VIP lounge as well as the stunning view of Aspen Mountain should delight the brand’s aficionados and win over many new customers.

Not surprisingly, the brand celebrates this new opening with the release of no less than three limited editions that add to the now extremely long list of “Boutique Edition” watches. As usual, we have a Luminor Marina in stainless steel with a 44 mm case as the entry-level model. This time-only model houses the OP II manually-wound calibre and is fitted with brown natural leather secured by Panerai’s large pin buckle.

The brand then produced two models equipped with the P.2003 self-winding calibre: a Luminor 1950 10 Days GMT and a Radiomir 10 Days GMT. Apart from the time of the day, these timepieces indicate the date by a window at 3 o’clock and offer a second time zone by central hand with a day-night indicator. They also feature a linear display for the 10-day power reserve. Like many other Boutique Editions before, the Radiomir 10 Days GMT is in stainless steel but the red gold case of the Luminor 1950 10 Days GMT which is not utterly pioneering but slightly less common.

As usual, all three models are engraved on the case back, this time with a depiction of the Rocky Mountains and Aspen Mountain. They will, of course, only be available in Aspen.