Flash News: Hublot King Power Money Mayweather
By Thierry Ané on May 13, 2014
Although it is difficult to see lately given the large attention paid to football due to the forthcoming World Cup in Brazil, Hublot has ties with many sports. Perhaps even more so than any other competing brand and most of the time they do not stick to the obvious and safe choices like Golf or Formula 1 racing. The brand feels equally at ease with sports that are rarely associated with high-end luxury watches like boxing.
You may remember the 12 King Power World Boxing Council timepieces commemorating the world’s 12 greatest boxers that were auctioned in Las Vegas in September 2012. All the proceeds of this extraordinary event went to the charitable initiatives of the World Boxing Council.
Lennox Lewis, Julio Cesar Chavez, Mike Tyson, Sugar Ray Leonard, George Foreman, Marvalous Marvin Hagler, Tommy Hearns, Roberto Duran, Oscar de la Hoya, Evander Holyfield, Jeff Fenech, and Larry Holmes were all honoured by a beautiful King Power model in King Gold with a superb green horn-back alligator strap sewn onto black rubber. With a design that mimicked the look of the iconic championship belt awarded to the world’s best fighters, each model included the World Boxing symbol on the back case and the name of each of one of the fighters. And each model was delivered to the highest bidder by the corresponding champion.
Hublot's commitment to boxing did not stop there however. Indeed, last year alone, the brand raised one million dollars to help the World Boxing Council start a pension fund for retired boxers. On May 3rd 2014 it was the WBC’s turn to show its gratitude to the brand by inviting Ricardo Guadalupe on the ring to congratulate Double World Champion Floyd “Money” Mayweather at the MGM Grand Garden Arena in Las Vegas. As you can imagine, Hublot’s CEO was not ready to arrive empty-handed and live on ShowTime, he presented the boxer with a unique piece, the King Power Money Mayweather.
The watch takes its design cues from the previous King Power dedicated to boxing. It features the same gold-coloured dial with green accents (no red this time though), the same beautiful strap and the World Boxing logo transfer on the back (but a different version without gold). This time, however, black ceramic was used for the case instead of King Gold which gives a sober look to the ensemble and makes it even more appealing in my view. You will also note a carbon fibre ring as a component of the bezel. I really love the fact that it has not been used for the upper ring but for a lower piece: it is more subtle (like the rest of the piece) and way more elegant.
Altogether, this is an amazing customisation showcasing Hublot’s design team expertise in the matter. I am really sorry, however, that the brand did not decide to offer a limited run of this model. So far, all the boxing-related King Power models are either “non-commercial” (i.e., gifts like this one) or unique pieces for auction. A run of 50 pieces of the King Power Money Mayweather would have easily found their audience. I, for sure, would have bought one!