Photo Report: Bell & Ross BR 03-94 Carbon Orange (live pics)

By Thierry Ané on August 14, 2014

The collection that Bell & Ross introduced this year during Baselworld was so diversified and interesting that we still have not had the opportunity to present all the pieces to the readers of Watch Agora.

Some of you may remember my previous articleWatches: Bell & Ross BR 01 and BR 03 B-Rocket (+live pics) about the BR 01 B-Rocket and the BR 03 B-Rocket that celebrated the partnership between the watch brand and Shaw Harley Davidson known for their outstanding customisations of the famous bikes. These surprising timepieces marked the first foray of a brand primarily known for its attachment with the world of aviation. They brilliantly demonstrate that the brand’s design expertise extends far beyond this narrow genre.

Aviation and its legends will always remain part of the Bell & Ross message, however, and no timepiece could express it better than the WW1 Guynemer that pays homage to a French captain assigned to the “Cigognes” (storks) squadron during the Great War. With a beautiful grey PVD-coated case inspired by pocket watches, with a portrait of Georges Guynemer on the back, and with an opaline dial featuring sand-coloured numerals, blued hands, and a red stork similar to the one painted on the fuselage of the planes, the watch offers a delightful retro look. Interested readers can have a look at my dedicated postWatches: Bell & Ross WW1 Guynemer (+live pics) for live pictures of this highly collectible watch.

Whereas the WW1 Guynemer cleverly played with our craving for all things vintage, the BR 03-94 Carbon Orange that I want to discuss today is extremely contemporary, proving how versatile the Bell & Ross design team can be. Modernity, though, does not come at the expense of authenticity: the new watch is indeed faithful to the aeronautical theme so dear to the brand. The design combines the three most vital colours used in the on-board instruments of an aircraft cockpit: matte black for its anti-reflective properties, white for its evident legibility and a little bit of orange, the colour reserved for essential information of all on-board instruments.

The watch features the same 42 mm square case as the previous “BR 03” models and houses an ETA 2894-2 movement with date and chronograph functions. The stainless steel surface of the watch has been coated with a black PVD layer and the two chronograph steel pushers are of different colours: while the lower one is black like the rest of the case, the upper one has been covered with an orange polycarbonate-ABS protective cover. Orange is also used, on the otherwise black and white dial, for the two chronograph hands: the central chronograph seconds hand as well as the hand on the 30-minute register.

What makes the BR 03-94 Carbon Orange really stand out, though, is the presence of an orange canvas strap secured by a black PVD steel buckle. A more discreet version featuring a black rubber strap is also available but it lacks the uncompromising appeal of the version with the orange canvas strap. This limited edition of 500 pieces won’t go unnoticed on your wrist, which is exactly its goal. The BR 03-94 Carbon Orange is a unique and very original watch for those who are not afraid of standing out form the crowd.

For more information please visit the Bell & Ross web site.

For a technical description of the timepieces and additional pictures: