Watches: Jaeger-LeCoultre Grande Reverso Ultra-Thin 1931 London Flagship Edition

By Thierry Ané on June 24, 2015

Walking up Old Bond Street virtually every day, I witnessed first-hand the refurbishment of Jaeger-LeCoultre’s London flagship boutique and was hoping for the unveiling of a beautiful creation to celebrate the re-opening. With the extremely exclusive Grande Reverso Ultra-Thin 1931 London Flagship Edition, the “Grande Maison” did not disappoint and many a collector will probably rush to this new embassy of Haute Horlogerie to purchase what will undoubtedly end up as a highly sought-after model.




Every reader of Watch Agora is fully aware of the iconic status of the “Reverso” model that Jaeger-LeCoultre initially introduced in 1931 to allow the polo players with a weakness for refined timepieces to be able to wear one while practicing this very demanding sport. Many renditions of this unique rectangular watch have been introduced since then, exploring the full palette of case materials and movement complications, but to me the “Grande Reverso Ultra-Thin 1931” remains the most desirable.


With its contemporary-sized 46.00 x 27.50 mm case, the watch retains its incredible refinement thanks to the thinness of its profile: only 7.27 mm. With the famous triple-gadroons that frame and enhance the dial and the facetted sword-shaped hands, the design of the watch is as fascinating and refined as it is pure and timeless…


In my opinion, the most accomplished version introduced so far was the Grande Reverso 1931 Rouge model released in 2012, even though the more luxurious pink gold Grande Reverso 1931 Chocolate unveiled in 2014 would also be welcomed in my collection! The contrast between the elegance of the case of this time-only model and the flamboyance of its red lacquered dial is stroke of design genius.




If I also tell you that my favourite colour is British racing green, you will not find it hard to understand why I am so excited about the new Grande Reverso Ultra-Thin 1931 London Flagship Edition: the vibrant lacquer of the dial stands out against the stainless steel case and black alligator strap to create a slightly retro-looking model that will draw everyone’s attention to your wrist.




The deep green colour, however, is not the only asset of this gorgeous timepiece limited to just 26 pieces: its reversible case back hides another nice surprise: it is engraved with an exquisite drawing of the Palace of Westminster featuring the famous clock tower endearingly called Big Ben drawn by Janek Deleskiewicz, the brand’s Design and Artistic Director.




The delivery of the extremely British Grande Reverso Ultra-Thin 1931 London Flagship Edition will start this summer and given the size of this edition and the intrinsic beauty of the watch, anyone interested should quickly stop at the number 13 on Old Bond Street to book their copy…




For more information please visit the Jaeger-LeCoultre web site.


For a technical description of the timepiece and additional pictures: